Showing posts with label trends. Show all posts
Showing posts with label trends. Show all posts

Friday, March 28, 2014

On writing to trends

It seems that anytime I'm at a conference, the question gets asked "What's selling right now?" or "What trends are you seeing?" or some variation of it.

And even if the question came from someone who may currently be on sub, and the reason for their question was really, "Are editors buying right now what I'm currently selling?," it's always interpreted as "I want to know what's hot right now, so I can write that."

And we all know that's a bad question to ask, because the books coming out right now were bought two years ago, and whatever trend there was two years ago is no longer what's trending right now, and you'd always be behind the eight ball if you went off that.

But really, the better reason not to follow a trend is that the people who really do well in writing are the people who SET the trends. Because trying to write what people are asking for isn't always the best idea. Writing what people want, when they don't even know what they want yet is where the best successes come from.

I ran across this quote that I absolutely love, because everything it implies illustrates this so very well:


"If I had asked people what they wanted, they would have said faster horses."
~Henry Ford

Yep. I say that like it's a piece of cake. (Or a tasty cookie. ;)) When really, it can be far from easy. *Raises cookie* Here's to hoping that we all become trendsetters!

photo credit: cacaobug via photopin cc

Have a great weekend!